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Thursday, August 14
 

11:30am EDT

Create a Visual Stunning Advertorial
Thursday August 14, 2025 11:30am - 12:45pm EDT
Shooting an advertorial is a creative process that requires careful planning, attention to detail, and a clear understanding of the concept and message you want to convey. I will give you tips from defining the concept to capturing the final shot(s). Whether you're promoting a product or a lifestyle for a client, an advertorial is a great way to showcase a clients brand in a unique and engaging Shooting an advertorial is a creative process that requires careful planning, attention to detail, and a clear understanding of the concept and message you want to convey. By following these steps, you can create visually appealing images that effectively communicate your message and capture the attention of your audience. Whether you're promoting a product or service, an advertorial is a great way to showcase a client’s brand in a unique and engaging manner for any publication.
Speakers
avatar for Laretta Houston

Laretta Houston

Laretta Houston is a Los Angeles-based photographer & director specializing in advertising, fashion, lifestyle editorial and beauty. She’s been in the business for over 17 years. She sees the beauty in everything, and as a woman who wears her emotions on her sleeve, her mind’s... Read More →

Thursday August 14, 2025 11:30am - 12:45pm EDT
East West Paces

11:30am EDT

Mastering Hard Light: Eliminate your fears and achieve Stunning Results
Thursday August 14, 2025 11:30am - 12:45pm EDT
In this seminar, Ab Sesay will demonstrate how to make hard light work for you. Eliminate your fears of hard shadows or specular highlights and learn to embrace the beauty of hard Light through proper positioning of the Light, posing of your subject, and color grading to give your images unique results. We will also discuss using different hard light shapers and creative techniques to maximize the results you get from them.
Speakers
avatar for Abdulai Sesay

Abdulai Sesay

Ab Sesay is a versatile commercial advertising photographer, creative producer, and content creator known for his exceptional ability to blend ideas, technology, and resources to elevate projects and bring his clients’ visions to fruition. With an impressive career spanning over... Read More →
Sponsors

Thursday August 14, 2025 11:30am - 12:45pm EDT
Buckhead Room (2nd Floor)
 
Friday, August 15
 

11:30am EDT

The YouTube Formula: Winning Strategies for Video Content Success
Friday August 15, 2025 11:30am - 12:45pm EDT
As Sony Artisan of Imagery and YouTube Content Creator with over 284,000 subscribers and tens of millions of views, Miguel will share his proven approach to creating compelling videos for YouTube and other social media platforms. From conceptualization to execution, you’ll gain valuable insights into the art of storytelling through video, leveraging your unique perspective as a photographer to captivate audiences and leave a lasting impression.
Speakers
avatar for Miguel Quiles

Miguel Quiles

Miguel Quiles is a Sony Artisan Of Imagery. He’s presented on various platforms including CreativeLIVE, Photo Plus, Imaging USA, WPPI, & Shutterfest. He hosts a show on Sony’s official YouTube channel and has a channel of his own with nearly 300,000 subscribers where he teaches... Read More →

Friday August 15, 2025 11:30am - 12:45pm EDT
Buckhead Room (2nd Floor)
 
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