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Wednesday, August 13
 

2:00pm EDT

Registration // Check In
Wednesday August 13, 2025 2:00pm - 5:00pm EDT
Exhibit Hall Foyer
Wednesday August 13, 2025 2:00pm - 5:00pm EDT
Exhibit Hall Foyer

4:00pm EDT

Amazing portraits in seconds using off camera flash
Wednesday August 13, 2025 4:00pm - 6:00pm EDT
Exhibit Hall Foyer
In this class, you will learn how to get these results quick as well as how to overcome unfavorable lighting like harsh sunlight. The knowledge from this class can be applied to fashion shoots, weddings, quinces, and any event that requires the use of flash. No matter if you’re a few years into shooting portraits or just starting, you can benefit from joining Francisco as he covers in depth how he takes his portraits using off camera flash.
Speakers
avatar for Francisco Hernandez

Francisco Hernandez

Francisco is a professional photographer based in South Texas and content creator with a passion for teaching others off camera flash through social media. With over a decade of experience in this field, he aims to constantly educate others how powerful off camera flash can be and... Read More →

Wednesday August 13, 2025 4:00pm - 6:00pm EDT
Exhibit Hall Foyer
  Photowalk

4:00pm EDT

Creating Viral Videos
Wednesday August 13, 2025 4:00pm - 6:00pm EDT
East West Paces
Join us for a transformative video walk that explores the art of crafting viral videos while uncovering the unique essence of your personal style.

In this dynamic workshop, we'll dive deep into the mechanics of what makes videos go viral. You'll gain invaluable insights into the elusive formula of internet stardom.
Speakers
avatar for Tony Pombo

Tony Pombo

Iris Films is a distinguished videography company based in Atlanta, committed to elevating the craft of videography through years of refined expertise. Specializing in a spectrum of events ranging from high-profile celebrity gatherings to exquisite weddings, Tony, the creative force... Read More →

Wednesday August 13, 2025 4:00pm - 6:00pm EDT
East West Paces
  Photowalk

4:00pm EDT

Easy Lighting Techniques for Beauty & Fashion Portraits
Wednesday August 13, 2025 4:00pm - 6:00pm EDT
Exhibit Hall Foyer
Discover the art of creating stunning beauty portraits. In this hands-on session learn essential techniques to accentuate facial features, enhance skin tones, and craft compelling compositions that leave a lasting impression. Whether you're a beginner or seasoned photographer, this class provides practical insights and creative strategies to elevate your portrait photography skills.
Speakers
avatar for Leslie Andrews

Leslie Andrews

Leslie Andrews is a beauty and branding photographer with over 18 years experience in the industry. Based in Atlanta, GA Leslie currently owns and operates two studios and event venues.

Wednesday August 13, 2025 4:00pm - 6:00pm EDT
Exhibit Hall Foyer
  Photowalk

4:00pm EDT

Lighting Strategies for Impactful Brand Photography
Wednesday August 13, 2025 4:00pm - 6:00pm EDT
Exhibit Hall Foyer
Unlock the power of brand lighting through our hands-on workshop, “Mastering Branding through Strategic Lighting.” Designed for photographers who want to step into the lifestyle brand photography space, This session will teach you how to use lighting to elevate your brand storytelling. You’ll learn the fundamental principles of lighting, 1-3 light setups, how different techniques influence brand perception, and how to create consistent and compelling visual content. The workshop covers key topics including the role of lighting in branding, practical lighting techniques, creating mood and atmosphere, and advanced lighting strategies.
Speakers
avatar for Mecca Clarke

Wednesday August 13, 2025 4:00pm - 6:00pm EDT
Exhibit Hall Foyer
  Photowalk

4:00pm EDT

OCF Stunning Wedding Portraits
Wednesday August 13, 2025 4:00pm - 6:00pm EDT
Exhibit Hall Foyer
Elevate your wedding photography game as we guide you through the art of using off-camera flash to create stunning, beautifully lit moments. Join us to master the techniques that will make your wedding photos shine with elegance and sophistication.
Speakers
avatar for Justin Benson

Justin Benson

Justin’s photography career began in the film and television industry. He started taking photos of interesting things he saw while working on TV shows from NBC and Warner Brothers, which quickly turned into taking photos of sets and evolved from there. His ability to adapt and adjust... Read More →
Sponsors
A

Wednesday August 13, 2025 4:00pm - 6:00pm EDT
Exhibit Hall Foyer
  Photowalk

8:00pm EDT

Welcome Party
Wednesday August 13, 2025 8:00pm - 10:30pm EDT
Ballroom Pre-function
Wednesday August 13, 2025 8:00pm - 10:30pm EDT
Ballroom Pre-function
 
Thursday, August 14
 

8:15am EDT

Welcome
Thursday August 14, 2025 8:15am - 9:00am EDT
Buckhead Room (2nd Floor)
Speakers
AB
Thursday August 14, 2025 8:15am - 9:00am EDT
Buckhead Room (2nd Floor)
  Seminar

9:00am EDT

Building a Memorable Brand: Standing out in a saturated market
Thursday August 14, 2025 9:00am - 10:00am EDT
Buckhead Room (2nd Floor)
Discover the secrets behind building a memorable brand in the competitive photography industry with CreativeSoul Photography. In this keynote, we'll explore how unique visual styles, strategic partnerships, community and consistent brand engagement transformed our passion into a renowned photography brand. Gain insights into developing a standout identity, leveraging customer relationships, and maintaining consistency across various platforms. Join us to learn how these strategies can help you create a lasting impression and elevate your own photography brand.
Speakers
avatar for Creative Soul (The Bethencourts)

Creative Soul (The Bethencourts)

Sponsored by 17 Hats, Keynote Speakers
Regis and Kahran Bethencourt are the talented husband and wife team behind CreativeSoul Photography, a company on a mission to empower kids of color through stunning photography that showcases their beauty, uniqueness, and creativity. These world-renowned child photographers have... Read More →
Sponsors
1H

Thursday August 14, 2025 9:00am - 10:00am EDT
Buckhead Room (2nd Floor)
  Keynote

10:15am EDT

Making Money Moves
Thursday August 14, 2025 10:15am - 11:15am EDT
Buckhead Room (2nd Floor)
Felicia unveils the business techniques that have elevated her portrait studio to a multi 6-figure success. Discover the keys to transforming your approach growing a profitable business by developing a healthy money mindset, client care, maximizing profitability, effective delegation strategies, and the art of networking.
Speakers
avatar for Felicia Reed

Felicia Reed

CEO, Felicia Reed Photography
I’m a portrait photographer and mindset coach with a passion for empowering women. Along the way, I realized that many photographers had access to the same resources and mentors, but some were making money and others weren’t. The difference I discovered was mindset. That’s why... Read More →
Sponsors
ML

Thursday August 14, 2025 10:15am - 11:15am EDT
Buckhead Room (2nd Floor)
  Seminar

10:15am EDT

The 7 Secrets of Growing & Marketing a Multi 6-Figure Wedding
Thursday August 14, 2025 10:15am - 11:15am EDT
East West Paces
When enterprising wedding photographers venture into the world of multi-shooter studio ownership, it’s quite easy to get pre-occupied with all the dollar signs. Photographers are oftentimes woefully unprepared for many of headaches that come along with those dollar signs. Learn to how avoid these pitfalls, grow your associate team, and successfully scale your business like a boss.
Speakers
avatar for Ben Lau

Ben Lau

Ben Lau Photography
Ben is ½ of a husband-and-wife wedding photography team, and together they own & manage 3 award-winning wedding photography brands serving Northern NJ and NYC. He’s never said no to a bowl of noodle soup, he loves mixing fancy drinks for house guests, and embarrassing his kids... Read More →
Sponsors
P
Thursday August 14, 2025 10:15am - 11:15am EDT
East West Paces
  Seminar

11:30am EDT

Create a Visual Stunning Advertorial
Thursday August 14, 2025 11:30am - 12:45pm EDT
East West Paces
Shooting an advertorial is a creative process that requires careful planning, attention to detail, and a clear understanding of the concept and message you want to convey. I will give you tips from defining the concept to capturing the final shot(s). Whether you're promoting a product or a lifestyle for a client, an advertorial is a great way to showcase a clients brand in a unique and engaging Shooting an advertorial is a creative process that requires careful planning, attention to detail, and a clear understanding of the concept and message you want to convey. By following these steps, you can create visually appealing images that effectively communicate your message and capture the attention of your audience. Whether you're promoting a product or service, an advertorial is a great way to showcase a client’s brand in a unique and engaging manner for any publication.
Speakers
avatar for Laretta Houston

Laretta Houston

Laretta Houston is a Los Angeles-based photographer & director specializing in advertising, fashion, lifestyle editorial and beauty. She’s been in the business for over 17 years. She sees the beauty in everything, and as a woman who wears her emotions on her sleeve, her mind’s... Read More →

Thursday August 14, 2025 11:30am - 12:45pm EDT
East West Paces
  Live Demo

11:30am EDT

Mastering Hard Light: Eliminate your fears and achieve Stunning Results
Thursday August 14, 2025 11:30am - 12:45pm EDT
Buckhead Room (2nd Floor)
In this seminar, Ab Sesay will demonstrate how to make hard light work for you. Eliminate your fears of hard shadows or specular highlights and learn to embrace the beauty of hard Light through proper positioning of the Light, posing of your subject, and color grading to give your images unique results. We will also discuss using different hard light shapers and creative techniques to maximize the results you get from them.
Speakers
avatar for Abdulai Sesay

Abdulai Sesay

Ab Sesay is a versatile commercial advertising photographer, creative producer, and content creator known for his exceptional ability to blend ideas, technology, and resources to elevate projects and bring his clients’ visions to fruition. With an impressive career spanning over... Read More →
Sponsors
N

Thursday August 14, 2025 11:30am - 12:45pm EDT
Buckhead Room (2nd Floor)
  Live Demo

11:30am EDT

Posing Curvy Models
Thursday August 14, 2025 11:30am - 12:45pm EDT
Presidental Suite
This 60-minute breakout session on posing plus-sized models will teach you inclusive techniques for photographing curvier figures in a flattering, sensual boudoir style. We'll discuss the importance of showing diverse bodies in your portfolio, and go over ideal angles, and flattering poses for all body types. You’ll learn tips tailored for properly showcasing curves for full-figured models.
Speakers
avatar for Maria Rouse

Maria Rouse

As a photographer with over 9 years of experience, I have always been passionate about capturing beautiful moments for my clients. However, it was not until I began specializing in boudoir photography that I truly found my calling.I am constantly inspired by the strength and resilience... Read More →

Thursday August 14, 2025 11:30am - 12:45pm EDT
Presidental Suite
  Photowalk

12:30pm EDT

EXHIBIT HALL & SHOOTING BAYS OPEN
Thursday August 14, 2025 12:30pm - 6:00pm EDT
Exhibit Hall
Exhibit hall and Shooting bays open. Checkout the newest gear from our vendors and elevate your portfolio at the shooting bays
Thursday August 14, 2025 12:30pm - 6:00pm EDT
Exhibit Hall

12:45pm EDT

Million Dollar Dream (Panel Discussion)
Thursday August 14, 2025 12:45pm - 1:30pm EDT
Buckhead Room (2nd Floor)
Panel Discussion with Sal Cincotta, Andre Brown & Rafael Serrano
Hosted by 17 Hats, Moderated by 17 Hats CEO, Amanda Rae
Thursday August 14, 2025 12:45pm - 1:30pm EDT
Buckhead Room (2nd Floor)
  Lunch & Learn

1:45pm EDT

Demystifying the Youtube Algorithm
Thursday August 14, 2025 1:45pm - 2:15pm EDT
Buckhead Room (2nd Floor)
Q & A with Youtube Operations Manager Lee Morris. Get the inside on scoop on what you need to do to grow on Youtube.
Speakers
LM

Lee Morris

Media Partner Operations Manager, Youtube / Google
Thursday August 14, 2025 1:45pm - 2:15pm EDT
Buckhead Room (2nd Floor)
  Lunch & Learn

4:30pm EDT

Artful Poses for couple's maternity Portraits
Thursday August 14, 2025 4:30pm - 6:00pm EDT
Exhibit Hall Foyer
It’s imperative to include partners in maternity sessions. This is your the opportunity for a family portrait, and it means EVERYTHING. Your brain has to be quick, creative, and business focused in order to keep your clients happy and your referrals coming in. In this photo walk, award winning photographer Bethany Ellen is going to show you how to create jaw dropping images that make your clients feel like royalty.
Speakers
BE
Thursday August 14, 2025 4:30pm - 6:00pm EDT
Exhibit Hall Foyer
  Photowalk

4:30pm EDT

Epic Wedding Shots Unlocked: Mastering Composition, Posing & Lighting
Thursday August 14, 2025 4:30pm - 6:00pm EDT
Exhibit Hall Foyer
In this photo walk, we will dive deep into the essential skills of creating standout wedding photographs. Discover how to master composition, pose, and lighting to create epic shots that capture the magic of the moment. This photo walk is designed for photographers looking to differentiate their services in a crowded market. You will learn how to transform ordinary wedding scenes into extraordinary memories that every couple dreams of. Join me to elevate your photography to new heights and ensure that your work not only gets noticed but also becomes the preferred choice for modern couples.
Speakers
avatar for Rafael Serrano

Rafael Serrano

Owner, Rafael Serrano Photography
Rafael Serrano is a renowned wedding and portrait photographer, blending his business acumen from Colombia with extensive experience from workshops with global photography icons. Starting with zero clients, Rafael now annually manages over 15 Quinceañera celebrations, 70 weddings... Read More →
Sponsors
AP

Thursday August 14, 2025 4:30pm - 6:00pm EDT
Exhibit Hall Foyer
  Photowalk

4:30pm EDT

Essentials of Dramatic Lighting: Creating Striking Images
Thursday August 14, 2025 4:30pm - 6:00pm EDT
Exhibit Hall Foyer
In this hands-on workshop, you will gain practical insights into crafting compelling portraits using some of my favorite light setups. Learn how to manipulate light and shadow to achieve dramatic effects that bring your subjects to life. Learn to use a variety of diffusers effectively, understanding how they can transform your images and add depth to your storytelling.
Speakers
avatar for Ivan Duran

Ivan Duran

Ivan Duran Photography
Ivan Duran is an acclaimed portrait and wedding photographer, known for his extraordinary understanding of lighting and unique creative vision. Drawing inspiration from a wide range of sources, including Renaissance art, sci-fi cinema, and his Mexican heritage, Ivan uniquely combines... Read More →
Thursday August 14, 2025 4:30pm - 6:00pm EDT
Exhibit Hall Foyer
  Photowalk

4:30pm EDT

Fine Art Studio Portraits
Thursday August 14, 2025 4:30pm - 6:00pm EDT
Exhibit Hall Foyer
Fine Art photographer D’Artagnan Winford delves into lighting methods, textures, and props to transport your subjects into new worlds. Enhance your portrait skills and amaze clients with images that go beyond their imagination.
Speakers
avatar for D'artagnan Winford

D'artagnan Winford

Owner, dartagnanportrait
D’Artagnan Winford (b. 1977) is a contemporary fine art portrait photographer who lives and works in Jackson, Mississippi. As a child growing up in the Mississippi Delta, D’Artagnan won prizes for his early work in art and graphic design, eventually earning a BFA from Mississippi... Read More →

Thursday August 14, 2025 4:30pm - 6:00pm EDT
Exhibit Hall Foyer
  Photowalk

8:00pm EDT

Trap Karaoke
Thursday August 14, 2025 8:00pm - 10:30pm EDT
East West Paces
Thursday August 14, 2025 8:00pm - 10:30pm EDT
East West Paces
  Party
 
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Wednesday, August 13
Thursday, August 14
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Ballroom
Ballroom Pre-function
Buckhead Room (2nd Floor)
East West Paces
Exhibit Hall
Exhibit Hall Foyer
Presidental Suite
  • Keynote
  • Live Demo
  • Lunch & Learn
  • Party
  • Photowalk
  • Seminar